PUNT fOR TRIPTIEK 2015
DEVELOPING A BRAND FOR 2025 // TRIPTIEK
Triptiek is all about all the three departments of AMFI working together. So for this project we had a big group of managers, desingers and branders that had to develop a fictional brand and a collection presentation for 2025.
The brand concept and the brandbook where developed from our dutch industry icon: the revolt chair. Design came with the concept about an essential piece that can evolve trough time, just like the revolt chair. From this we built our brand: PUNT.
adapted to his time,
will lead to enrichment
Enhancing the essential...
THE BRANDCORE PUNT
A little explaination about where PUNT is all about.
Vision - "Enhancing the essential adapted to his time will lead to enrichment"
Mission - "We stimulate calmness by creating a base in a world of chaos.
Central Values - Solid, Static, Essential, Versitale
Functional Values - Functional, Ergonomic
Expressional Values - Nononsense, Neutral, Sober
Targetgroup - Men and Female that are in betweeen 35 and 50 years. They live and work in the city and have a busy and social life. They have a brought knowledge, are intrested in art and fashion with an special eye for detail. They have a sober look upon the world and have a lot of self knowledge.
At the end of Triptiek that lasted 3 weeks we had to present our concept at the Triptiek expo. For that we arranged a photoshoot for our collection as promotion but also to make a lookbook.
- I was responsible for the concept, graphic design and production of the brandbook, logo, briefed the photographer and directed the collection video.